https://www.helloesther.com/safety1st daily 0.75 2016-04-03 https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1446323570590-0UY3BASA88F2O8P8BE0N/Safety1st_EyeCandy_080215.png Safety 1st     STRATEGY The solution was a minimalistic and flexible identity system, integrating the iconic "diamond" and a cheery color palette that pays tribute to the brand's legacy. An icon system was implemented to minimize the amount of copy and insets, making the product features a quick and easy read even in multi-language retail environments.   https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1446323379093-HMCXU0UFMAORMVO5D79O/Safety1st_BeforeAfter_080315.png Safety 1st https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1446324352272-8REK9AA9KHI4XHCQET9H/Safety1st_TubPkg_080315.png Safety 1st   PHOTOGRAPHY ART DIRECTION A full day photoshoot was conducted to complete the flagship item, Custom Care Tub, for launching the new identity. Model casting, shot list management and post-production were carefully managed to ensure the images highlighted the multi-functional product as well as capturing the emotional connection between mother and child through bath time.   https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1447299708487-BM2EF6O6PG9WZCD8ZJVQ/Safety1st_Photography.png Safety 1st https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1447522940392-0IFDEVGL8A2ITY30ASP3/Safety1st_Iconography.png Safety 1st https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1446323277846-JQSZNSGTPUF96TFMJTRP/Safety1st_EyeCandy_080215.png Safety 1st https://images.squarespace-cdn.com/content/v1/56350337e4b0b1529135485c/1447525778795-XSLPTESOWMP6K2VVUHUZ/Safety1st_PkgLineup_080315.png Safety 1st https://www.helloesther.com/optilife daily 0.75 2016-04-02 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